I
usually
get
influenced
by
the
people’s
opinion
for
shopping
of
a
product	2	2	3	1	3	2	5	4	3	4	1	3	1	2	3	3	3	3	2	4	4	5	4	4	5	4	3	3	2	2	3	1	3	4	4	3	4	2	5	3	4	3	2	2	5	4	4	3	1	2	4	3	3	4	3	3	4	4	4	2	2	4	2	1	5	3	3	4	3	2	5	4	4	3	4	4	4	4	4	2	4	3	3	1	3	4	4	2	4	1	3	4	4	4	3	3	4	3	2	2	3	4	4	4	3	4	2	2	4	2	3	2	2	3	3	3	4	3	3	3	4	3	4	5	3
Attractiveness
of
the
advertisement
encourages
me
to
go
for
shopping	3	4	4	1	4	3	5	4	4	4	1	2	2	2	4	5	4	4	3	4	4	5	4	3	1	4	4	5	2	2	2	3	3	4	3	4	3	2	4	3	4	2	2	4	5	4	4	3	1	3	4	4	3	4	3	3	3	2	3	2	4	4	4	4	4	3	3	3	5	2	5	5	3	4	4	5	4	4	4	4	4	3	3	3	3	4	3	1	4	3	2	4	3	4	4	4	5	3	3	3	2	4	3	4	1	4	4	2	4	3	4	2	4	4	3	3	3	2	3	4	4	3	4	4	3
I
think,
the
advertisement
of
a
product
shows
the
attributes
of
a
product
&
depicts
its
availability
for
purchase	4	4	3	1	4	4	4	3	4	5	1	4	2	4	4	4	4	4	5	2	4	5	5	4	4	4	4	4	3	4	1	3	3	4	2	5	4	1	4	2	4	3	2	5	4	4	4	4	4	4	4	4	3	4	4	4	4	4	4	3	4	4	4	4	3	3	4	4	4	4	5	5	4	4	1	5	5	4	5	4	4	3	3	4	3	4	2	5	4	4	4	4	4	3	4	4	4	3	3	4	4	2	4	4	1	4	4	4	4	3	4	4	4	4	3	3	4	4	4	4	4	3	4	5	3
The
advertisement
of
a
product
creates
a
sense
of
anticipation
of
a
certain
experience
which
I
connect
with
the
product	4	5	3	1	5	4	4	4	4	5	4	3	4	2	4	5	4	3	4	3	2	4	5	4	5	4	4	4	3	4	2	4	3	4	3	4	5	2	5	4	4	4	3	4	4	4	4	3	3	4	5	4	3	5	4	4	4	4	4	4	4	3	4	4	4	3	3	3	4	4	5	4	4	5	5	4	4	4	4	4	4	4	4	4	3	4	4	5	4	4	4	3	4	4	4	4	3	3	3	4	4	4	4	4	2	3	4	3	4	3	4	4	4	3	3	4	3	4	4	4	4	4	4	4	3
Product
specifications
or
features
of
a
product
(Benefit
of
the
product)
which
are
described
in
an
advertisement
encourage
me
to
buy
the
product	4	4	3	1	4	4	4	4	4	4	1	3	4	4	4	5	4	4	4	5	4	4	5	3	1	5	3	4	4	4	2	3	3	4	3	3	4	2	2	4	4	4	3	4	5	4	5	4	3	4	4	4	3	4	4	4	4	5	4	3	4	3	4	4	3	3	3	4	5	4	5	5	5	4	5	5	3	4	4	4	3	4	4	3	4	3	4	5	4	3	4	4	3	4	4	3	4	3	3	2	4	3	4	5	3	5	4	4	4	3	3	5	4	5	3	3	4	4	4	2	2	4	4	5	3
I
think
through
an
advertisement,
companies
get
successful
in
creating
a
relationship
with
its
customers
(Basis
of
trust)	4	5	3	2	5	3	4	3	3	4	5	4	4	5	4	5	4	4	4	5	4	2	5	4	4	5	4	4	4	4	2	2	3	4	3	4	5	2	3	2	4	4	4	5	4	4	4	4	2	4	5	4	3	3	4	4	4	4	4	4	4	4	5	4	5	3	3	4	3	4	5	5	3	4	4	5	4	4	5	5	4	5	4	4	3	5	2	5	4	5	3	4	3	5	4	3	3	3	4	2	4	4	4	4	2	4	2	4	4	3	4	4	4	4	3	4	4	4	4	5	4	4	2	4	3
I
usually
believe
the
message
that
a
company
tries
to
convey
through
the
advertisement	3	4	3	3	5	4	4	4	4	5	1	4	2	4	4	3	4	4	2	4	4	4	5	3	4	5	3	3	3	2	2	4	3	4	3	3	5	2	4	5	4	5	4	3	3	4	4	4	5	4	4	3	3	4	3	3	3	4	4	2	4	3	4	3	5	3	3	4	4	4	5	5	4	4	1	5	5	4	5	5	2	3	4	2	3	3	3	5	4	4	2	5	4	2	4	4	3	3	3	2	4	4	5	4	1	4	4	3	4	3	3	3	4	4	3	4	4	4	3	5	4	4	4	3	3
Background
score
of
the
advertisement
helps
me
in
connecting
with
the
product
easily	3	5	3	3	5	4	4	2	3	5	5	3	4	3	4	3	4	4	3	3	4	4	5	4	3	5	3	4	2	4	2	4	3	5	3	3	4	1	3	3	4	5	3	5	4	4	4	4	2	4	5	4	3	5	4	3	4	3	4	3	4	3	3	4	2	3	3	4	4	4	5	5	4	4	5	5	5	4	5	4	3	4	4	4	3	4	4	5	4	3	2	4	4	4	5	4	3	3	4	4	3	3	3	4	3	4	2	4	4	3	4	3	4	4	3	4	4	4	3	4	2	3	4	4	3
Color
&
Design
of
the
packaging
helps
me
in
choosing
a
right
product	3	5	1	1	5	2	2	4	3	5	5	3	2	1	4	4	4	3	2	3	4	5	5	2	1	5	4	2	3	4	3	4	3	5	4	4	3	2	4	1	4	5	3	3	5	4	4	2	2	3	4	3	3	4	3	5	4	4	4	2	4	3	2	4	3	3	3	4	2	2	5	4	5	4	5	4	2	4	4	4	4	4	4	4	4	4	4	4	4	4	2	4	3	3	2	4	3	3	3	4	4	2	3	4	1	4	2	2	4	3	4	3	4	5	3	3	3	2	3	3	4	3	3	5	3
Informative
description
about
the
product
plays
a
very
crucial
role
in
selection
of
a
product
for
me	3	4	3	1	5	4	4	4	4	5	5	4	4	5	4	5	4	4	4	4	4	4	5	5	5	5	4	4	4	4	4	4	3	5	4	4	4	2	4	4	4	4	3	5	4	4	5	4	5	4	5	4	3	4	4	4	3	5	4	5	4	4	5	4	2	3	3	5	4	4	5	4	5	5	5	4	5	4	5	4	4	5	4	2	3	5	4	5	5	4	4	5	5	5	4	4	4	3	4	4	5	3	5	5	5	4	4	4	5	4	4	5	4	5	3	4	5	4	4	4	5	5	4	4	3
I
usually
go
for
the
purchase
of
the
product
which
is
easily
visible
&
available
at
the
store	3	4	3	1	5	4	4	4	3	5	1	4	2	4	4	1	4	4	3	4	4	4	5	2	5	5	4	4	4	2	3	4	3	4	4	4	4	2	2	3	3	2	4	2	2	4	3	4	4	4	4	4	3	4	4	4	4	2	4	3	4	4	4	4	4	3	3	5	5	4	5	5	4	4	4	5	3	4	5	4	4	4	4	3	3	4	5	5	5	5	2	2	4	5	3	3	4	4	3	4	4	4	3	4	3	4	4	4	4	3	5	3	4	4	3	3	4	4	3	2	4	4	4	4	3
I’m
a
very
concerned
buyer
about
the
price
while
going
for
purchasing
of
a
product	1	5	3	1	5	4	3	3	3	5	5	4	2	5	4	3	4	4	2	4	4	4	5	4	5	4	3	4	3	3	3	4	3	4	4	5	4	2	3	4	4	4	2	4	5	4	4	3	5	2	3	4	3	4	3	4	4	4	4	3	3	4	2	4	3	3	3	4	5	4	5	4	3	3	3	4	2	4	5	4	3	4	4	4	3	3	4	4	4	3	4	4	3	5	4	4	3	4	4	3	4	5	3	4	3	4	4	4	4	4	4	3	3	5	3	4	3	4	3	4	3	3	4	5	3
If
the
price
of
a
product
is
high,
then
I
think
it’s
a
high-quality
product	3	5	1	1	5	4	3	3	3	5	1	4	2	4	4	1	3	3	2	2	4	5	5	2	5	4	4	3	3	2	4	4	3	4	3	5	5	2	5	4	4	5	4	5	5	3	2	2	2	2	2	4	3	4	3	4	4	2	3	2	4	3	2	4	4	3	2	2	3	4	5	4	4	4	4	4	1	4	5	4	2	3	4	4	3	2	2	4	3	1	2	4	3	2	2	3	4	3	3	2	2	2	3	2	1	5	3	2	4	4	4	1	2	4	3	4	4	1	2	1	4	3	4	5	3
For
me,
sometimes
the
decision
of
product
purchasing
is
more
unconscious
&
quiet
momentous
based
on
emotions
than
tactical
	3	4	3	1	5	4	4	3	4	5	1	4	2	4	4	1	3	3	2	4	4	3	5	3	4	4	3	3	4	2	4	3	3	4	4	4	4	2	4	3	4	4	3	2	4	4	3	3	4	2	2	4	3	4	4	3	4	2	3	5	4	2	2	4	3	3	3	4	3	4	5	4	3	4	5	4	3	4	5	4	4	3	4	2	3	3	2	4	4	3	4	4	3	2	4	4	3	3	3	3	4	2	2	4	3	4	2	4	4	4	4	2	4	4	3	4	4	2	4	2	4	3	4	4	3
When
I
go
for
the
purchase
of
a
product
,
I
make
decisions
about
brands
beforehand	3	4	1	1	4	4	4	4	2	5	5	4	4	2	4	4	3	3	3	4	4	3	5	2	5	4	4	4	4	2	3	4	3	4	3	3	3	2	3	3	3	4	4	4	1	4	2	2	4	3	5	3	3	4	3	4	4	4	4	2	4	4	4	4	2	3	3	3	4	2	5	5	4	4	5	5	5	4	5	5	3	3	4	4	3	2	4	4	4	4	3	4	3	4	4	4	4	4	2	3	4	4	4	4	3	4	4	2	4	4	4	4	3	5	3	4	4	3	4	2	4	5	4	4	3
First
impression
of
any
product
offering
plays
a
very
crucial
role
while
making
it
a
brand
for
me	4	4	1	1	4	4	4	4	5	5	4	4	4	4	3	5	4	3	4	4	4	4	5	2	4	4	4	4	4	4	4	4	3	4	4	4	5	2	4	5	2	3	3	5	3	4	4	5	4	4	4	4	3	4	3	4	5	4	3	5	3	3	4	4	4	3	3	4	5	4	5	4	5	4	5	4	4	3	4	5	3	4	3	5	3	4	5	4	4	4	4	4	3	4	2	4	4	4	3	4	4	4	4	4	4	4	4	2	4	4	4	4	4	5	3	4	5	5	4	4	5	4	4	5	3
I
usually
go
for
shopping
of
a
product
according
to
preferred
brands
based
on
emotions
&
mental
imagery	4	5	2	1	5	4	4	4	4	5	2	3	2	3	4	3	3	4	2	3	4	4	5	3	2	4	4	3	3	2	3	4	3	4	3	3	4	2	3	3	2	4	3	3	5	4	2	2	4	3	2	3	3	4	4	3	3	1	4	4	3	3	2	4	2	3	3	3	4	2	5	3	3	4	5	3	4	4	4	4	4	4	4	4	3	3	4	4	3	4	4	4	3	4	3	4	4	4	4	3	4	4	3	3	4	4	4	3	4	3	4	4	4	4	3	3	4	3	4	2	4	4	4	4	3
According
to
me,
consumer
preferences
and
behaviors
from
a
product
and
brand
depend
more
on
habits,
feelings,
perceptions
and
personal
experiences
of
the
product
and
brand	3	5	3	1	3	4	4	5	4	5	5	4	4	4	4	5	4	2	4	4	4	4	5	4	4	4	4	4	4	4	4	4	3	4	4	3	4	2	5	3	2	5	3	4	4	4	4	5	4	4	4	4	3	4	4	3	4	5	3	5	3	5	4	4	4	3	3	4	5	4	5	3	4	4	5	3	5	4	4	5	4	4	3	5	3	5	5	4	4	4	4	4	3	4	3	4	3	4	4	4	4	4	4	3	3	4	4	3	4	4	4	4	4	5	3	3	3	4	4	5	3	5	4	4	3
I'm
a
type
of
customer
who
believes
in
"Buy
before
it's
gone"	4	4	2	1	3	2	3	3	3	5	1	3	2	3	4	4	3	2	2	2	4	2	5	2	2	4	4	3	4	4	3	4	3	4	3	3	4	2	3	1	2	4	4	2	1	4	4	2	2	2	1	2	3	4	3	3	4	1	4	3	2	5	2	4	3	3	3	3	4	2	5	4	4	4	3	4	3	4	4	2	4	3	4	4	3	2	4	4	4	2	3	4	3	4	4	4	5	4	3	2	2	2	2	4	1	4	2	3	4	3	3	2	2	4	3	3	2	3	3	2	2	2	4	4	3
I
personally
trust
my
gut
when
making
purchasing
decisions	4	4	1	1	4	4	4	3	3	4	2	4	4	2	4	4	4	4	4	3	4	3	5	4	1	4	5	4	4	4	3	4	3	4	4	3	4	2	4	2	4	4	3	4	5	5	4	4	4	4	5	4	3	4	4	4	4	4	4	5	4	3	4	4	4	3	3	4	4	4	5	3	5	4	5	3	3	4	5	2	4	3	4	5	3	4	4	2	4	4	3	4	3	4	4	3	5	4	3	4	4	4	5	4	4	4	4	4	4	4	4	4	4	4	3	3	4	4	4	4	4	3	4	3	3
